Description
COVER STORY: Reaching For the Stars – Virgin Media Television’s Big Ambitions
Following one of the biggest re-brands in Irish media history, Pat Kiely, Managing Director of Virgin Media Television talks to John McGee about the broadcaster’s plans to shake up the Irish TV market.
PLUS OOH Special
OOH’s Great Renaissance + Blurred Lines & Bright Futures + The Sky’s the Limit + Every Brand Needs a Stage + It’s All About the Impact
Marketing Matters
- “I’m Legitimately Interested in You!” Karen Thompson, Umbrella Risk Management Ltd.
- Where Are They Now? Lee Douglas, OLIVER Ireland
- The Science Behind Estimating – Ad Spend – Accurately – Elisa Daly, Nielsen
- Taking Sponsorship to the Next Level – Dr Tony Meenaghan, UCD
- The Case for Cause Marketing – Daragh Persse, The Brand Fans
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